Evangelical music in the present time: some reflections on the relationship between religion, media and society Eliane Hilario da Silva Martinoff Municipal University of São Caetano do Sul (USCS) firstname.lastname@example.org Abstract. This article discusses the role of music in evangelical worship, the changes suffered especially since the 1970s, and the influence of the media on some aspects of evangelical music today, notably from the 1980s onwards through the purchase of Record Network for the Universal Church of the Kingdom of God and the founding of the Church Reborn in Christ in 1986, hinos evangélicos which has had, since its beginning, a striking attitude in the use of the mass media, especially radio and television, and in the organization of events held in sportive gyms and the so-called gospel shows, in which several bands performed. A bibliographical research was carried out on the concept of gospel music and the relations between theological discourse and musical behavior in the different social layers. It was concluded that the close relationship between music, media and religiosity affects the cultic and social behavior of this segment of Christianity. Keywords: gospel music, music and marketing, gospel style Abstract. This article discusses the role of music in Evangelical worship, the suffered modifi cations, especially from the 1970s and the media influences on some aspects of gospel music today, notably from the 1980s, with the purchase of network Record by the Universal Church of the Kingdom of God and the foundation of Be Born Again in Christ Church in 1986, characterized, since its inception, by a landmark in the use of mass media, mainly radio and television and in the organization of megaevents held in gymnasiums and the so- called gospel shows, in which if they presented diverse bands. The bibliographic search was made on the concept of gospel music and relations between theological discourse and musical behavior in the various social layers. It was concluded that the close relationship between music, media and religiosity affects the worship and social behavior of that segment of Christianity. Keywords: Church music, music and marketing, gospel style Introduction We have observed that social scientists have now given great importance to the study of religions.